What It Means
Globally 87% of shoppers begin product searches online, and you want your products to be there.
Data management is business critical to ensure that your products can easily be found in the consumer research cycle or in the buying cycle. Product management is a very time intensive process that includes acquiring, validating, storing, protecting, and processing required data to ensure the accuracy, accessibility, reliability, and timeliness of the data for its users. Your information being correct is crucial for any type of marketing material and for any type of digital display. By uniforming your data, you are also able to easily share part of it.
EXAMPLE OF DATA TABLES:
- short_description
- high_res_image
- recommended selling price
Any file type can be stored, and retrieved via a URL from your stored Product information library. These include but are not limited to JPEG, PDF, GIF, MP4 for easy access and quick sharing to customers or for your print and digital marketing needs.
What We Do
We provide the labour, expertise, and technology to maintain product data in a strategic state.
We will work with your ERP master data file to ensure product data is maintained, updated and organised. As we receive fresh data, we can suggest improvement projects, monitor the data quality, filter from exceptions, match data and release the data in its enhanced form. This also ensure version control of your data. Our team is agile and experienced. We are also able to share your enhanced data (images etc.) via many electronic formats i.e. Google drive to assist with efficient data sharing.