Master Data Repository (MDR)

The Master Data Repository (MDR) is the central location where all product information, i.e. codes, descriptions, images and measurements, are stored. This valuable, core information is then used to support critical business processes across the company.

The importance of Master Data has increased over the last few years, as businesses realise that this is the most efficient way of managing product information.  Systems designed to manage this information are also becoming increasingly popular to take control of this data.

We provide the creation of the MDR as well as the management thereof through our quotation software, ftgSpecify.  We offer clients centralized, outsourced data management, picture quoting, predictive financial behaviour, and turnkey reporting.

Sales Tools

Sales tools refer to the mediums used to create the ultimate customer experience. These mediums can be via interactive software, content management, as well as user experience software.

Interactive touch screens enable custom housings, store mapping, loyalty program registration, client interaction and/or education, client consultation, and E-Commerce integration, all customized to what the client requires.

Content management is not only specific to writing content for newsletters, mailers, campaigns or new websites, but also refers to the maintenance of content; i.e. updating content on websites, touch screens, etc.; and the timeous process of creating and delivering mailers and newsletters.

User experience can be referred to as a consumer’s perceptions and responses that result from the use or anticipated use of a product, system or service.  A strategically planned user experience incorporates all aspects of selling, from marketing through to after-sales service.  We can assist in creating the ideal experience for your clients, by means of systems integration or digital technology, in order for them to receive the ultimate customer satisfaction.

System Integration

The MDR is incorporated within your environment via a selection of System Integration components, including linkage to Accounting systems and websites.

An integrated accounting system is a software application that facilitates your procedures for recording transactions and then distributes the financial information.  Point-of-sale, your stores, back office and front office are all connected in terms of their reporting activities.

Systems integration provides the following benefits:

  • Real-Time Data Processing

An integrated accounting system enables you to pass on real-time information about your business transactions.  You can also access real-time reports of your daily operations and analyse the impact of these transactions.

  • One-Stop Shop

An integrated accounting system serves as a hub where you can access all your financial information, without having to search different areas in your business to locate the information you require.

  • Functional Simplicity

An integrated accounting system simplifies the financial record-keeping process, and eliminates tedious tasks that you would normally have to do manually.

  • Choice vs Necessity

Nowadays an integrated approach should be seen as a necessity within a business instead of a choice, as the modern world requires the use of efficient systems to facilitate business processes.  These systems should be cost-effective, user-friendly and adaptable in order to avoid complications when implementing.


The Commerce platform is a transactional environment supporting both B-2-B and B-2-C transaction processing including E-Commerce, payment and non-cash transactions.

E-Commerce in South Africa is growing at a steady pace, encouraging businesses to be part of the online environment to ensure growth and increase brand-awareness.  Reliable, secure electronic and payment platforms are key elements in creating the ultimate customer experience.

Creating an exceptional online customer experience through E-Commerce is vital in ensuring that customers make repeat purchases.  Especially in South Africa, where customers still rely on physical retail stores to purchase goods, they have a lower tolerance for poor service from online shopping businesses.

Within FTG, we have developed a solid E-Commerce model to assist businesses across various industries to boost their business potential and customer-following.  Our payment system linked to the online shopping portal, ensures efficient and secure online payments.

Electronic Data Interchange

Electronic communication is enabled via standardised Electronic Data Interchange (EDI), enabling transactional processing across multiple platforms, environments (including E-Commerce) and participants.

EDI encompasses system integration, as well as value-added networks.  A value-added network (VAN) is a private network provider (sometimes called a turnkey communications line) that is hired by a company to facilitate electronic data interchange (EDI) or provide other network services.

EDI provides the following benefits to businesses:

  • Cost-effective
  • Less labour time required
  • Fewer errors occur due to electronic processing vs manual processing
  • Business transactions occur faster and more efficiently
  • Reduces inventory levels
  • Better use of warehouse space
  • Fewer out-of-stock occurrences
  • Lower freight costs through fewer emergency expedites

Touch Screens

Interactive touch screens enable custom housings, store mapping, loyalty program registration, client interaction and/or education, client consultation, and E-Commerce integration, all customized to what the client requires.

The touch screen is one of the easiest to use and most intuitive of all computer interfaces. The technology behind touch screens allow users to navigate a computer system by touching icons or links on the screen. These devices are an interactive manner in which businesses can communicate with their customers, ensuring effortless browsing of their products with high quality images.

Touch screens have only recently gained popularity in South Africa, after Apple made an impact with their all-touch iPhone series, launched in 2007.  After that, many more devices, including mobile phones and tablets, were introduced to the market, resulting in a lower cost for these electronic devices.

Retail stores and other businesses have also only recently began to use touch screens to enhance their customer experience, be it in-store or at sponsored events.  With touch screen technology, the possibilities are endless and its functionality can be customized to suit your business’ needs.